If you want to be found on the Internet, you can't avoid SEO or SEA.
SEO is an abbreviation for Search Engine Optimisation.
SEO includes all activities that aim to improve the ranking of your website in the normal results of search engines such as Google.
Search Engine Advertising (SEA), is also known as Pay-Per-Click or PPC.
This is direct advertising on Google and other similar search engines.
When you use SEA, the search engines display ads for your business above the normal search results.
SEO and SEA are close to each other.
Both types of online marketing aim to increase traffic to your website.
For SEA, you have to pay for advertising, which is usually pay-per-click.
SEA delivers instant results, but the results are only available as long as you pay for them.
Developing natural visibility, on the other hand, takes time and effort, so it also costs a lot of money.
However, the ranking here is improved in the long term and the successes are sustainable.
SEO is like a house - never finished!
Before you have to outsource your search engine optimisation to an expert, there are numerous very important factors on your website that you can very easily fix yourself. Only in the second step do we recommend that you turn to a professional.
After all, before your cleaning help enters your flat, you first empty the clothes chair ;-)
SEO and SEA - best hand in hand.
In many cases, SEO and SEA work best when they are strategically coordinated to achieve both short-term and long-term goals.
For our summer SEO, we only use SEO Tactics for organic search ads. We do without paid advertising and rely entirely on our skills :-). We have collected our tips and tricks and make them available to you here free of charge.
However, we will be happy to help you if things don't quite work out with your summer SEO.
