Don't forget to check your skin on holiday! Sunburn is best avoided in the first place. Neither should the digital "brand" on the website. Our recommendation: Regularly check what your measures are achieving and get authentic feedback.
Regularly check what you have already achieved
If you've followed our SummerSEO guide step by step, you've got your work cut out for you - but it can and usually will be worth it. Nevertheless, the internet does not stand still, neither does your website, nor the Google algorithm or the needs of your target group. A website is therefore also a permanent task, it always wants to be updated and maintained. In the following, we have compiled a checklist for you, which you should go through at least once every six months - but more often is also not wrong.
Our checklist for regular review:
- Make sure you don't have duplicate content on your website, this can lead to ranking losses. Texts should always be unique!
- Check your URLs regularly to see if they are "speaking" URLs
- Check if your meta-data all fits
- Make sure your sitemap is up to date.
- Check your backlinks again and again and have bad spam backlinks declared invalid.
- Check in the Google tools whether errors exist on your website, for example 404 links. If so, fix them immediately.
- Check whether your website is permanently accessible and loads quickly.
- Make sure that links to other websites, for example to social media profiles, are up to date.
These are the absolute basics, so such check-ups are indispensable. Of course, you can not only check the website for such flaws, but also generally readjust measures that have already been taken.
SummerSEO check, readjust and optimise
You can continuously get inspiration from competitors - and also use it for adjustments on your own site. You should also get feedback from your visitors, for example via short surveys or by giving them the opportunity to leave feedback. If you have business partners who know about SEO, you can let them take a look at the site - or even friends and relatives. Sometimes webmasters and SEOs develop tunnel vision and overlook what should be obvious optimisations.
A/B tests are a good way to get feedback.
A-/B-tests are also helpful: You compare one thing with the other and find out which one is better received. You can do these tests on an ongoing basis. In the course of this, it is also worth taking a regular look at Google Analytics, where you can find out more about the click depth and dwell time, for example - but also about the scrolling behaviour or on which page a particularly large number of users "bounce". Then you should readjust this.
Every beautiful journey is a journey.
Every beautiful journey comes to an end: Our SummerSEO Guide is no different. Our joint journey with you and your website ends here for the time being, but your personal summerSEO trip continues: keep working on your website, optimise it, implement the measures mentioned in our articles and check the success of every single action. Then you will realise next summer that it was worth it.
