Pack two tops in the backpack, drive to the airport and fly blind to the next best destination? That can be fun, even a real adventure. But you should at least plan your summer SEO trip more thoroughly. Or to put it another way: before you arrive somewhere, you first need to determine where you are and how you can get to your destination.
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Pack two tops in your backpack, head to the airport and fly blind to the next best destination? That can be fun, even a real adventure. But you should at least plan your summer SEO trip more thoroughly. Or, to put it another way: before you arrive somewhere, you first need to determine where you are and how you can get to your destination.
Has your new online shop just gone live? Or do you have an affiliate portal that has been around for many years but still has plenty of potential? Does no one stray to the company website except via direct entries? Your personal starting situation can be very different, just as it is before every trip: one person is looking for relaxation by the sea, another for a backpacking adventure and a third needs time out in the mountains. So before you can develop a summer SEO strategy that suits you and your project, you have to analyse the initial situation soberly and as objectively as possible.
As you can see from the checklist, it's a bit of work. But you can make it much easier by using powerful tools, your symbolic travel companions. SEO tools such as Sistrix, for example, analyse your current ranking positions for various keywords, give you suitable suggestions for other relevant search terms to be optimised and also allow you to look in the direction of the competition. Of course, there are also free alternatives, but as a rule they are somewhat limited in terms of their range of functions and services and therefore not necessarily suitable for a fully comprehensive inventory of the current situation.
You can, however, check at least one aspect completely free of charge: Hopefully you already have Google Analytics tracking cookies on your website, otherwise you should do so. Google's analysis and webmaster tools allow you a precise insight into your website and its visitors. For example, you can find out how you generate traffic or how visitors behave on the website - key words: click depth, dwell time, abandonment rate, etc. However, this does not give you an insight into the websites of your competitors. Nevertheless, you should know them well enough. The best thing to do is to take the time to take a closer look at some of your competitors' websites. Make a note of what you like about them and what they do differently if they are better positioned on Google, Bing etc. than your website.
You decide the destination yourself, but from experience it can be summarised quite well like this: You want to drive traffic to your website, ideally relevant visitors with a thematic interest that will lay the foundation for strong conversion rates.
But it's hard to know where your summerSEO journey will take you.
However, it is difficult to adjust all possible settings at the same time, because your day does not have more than 24 hours, no matter how beautiful the journey is. So it's worth making a plan for what you're going to do next. Luckily, we've already done some of that for you: With the other six articles of our summer SEO guide, we will take you step by step through a promising SEO strategy, what it is based on and how it is conceptualised.
In the course of every holiday planning, it is worthwhile to plan your next steps.
When planning your holiday, you will at least already have in mind what you want to see and do on site or how you will get there in the first place. This is just as good an idea for your summer SEO:
