On holiday, you want to relax, experience and get from A to B safely. The technical foundation of the website is what the car, the plane and travel apps are in your summerSEO roadmap. There is a lot to consider to ensure that your website meets the requirements of search engines and visitors.
A real secret weapon for getting safely from A to B, from your starting point to your summer SEO goal, is the CMS Joomla. Even the core version contains many different features and functions with which you can optimise the website technically and design it flawlessly at the same time. Joomla can also be extended with a series of extensions and plug-ins that further enhance the numerous possibilities already available. In technical jargon, these are called "OnPage factors". They are the counterpart to the "OffPage ranking factors". The former include all SEO factors directly on the website, while "OffPage" refers to measures away from it, but which do have an influence on your website.
- Are all headings sensible and correctly labelled?
- Has the content been visually optimised and is media content integrated in a technically sensible way?
- Have you created a meta title and meta description that make sense from an SEO point of view?
- Does your URL speak?
- Do you use structured content, rich snippets, open graphs and the like?
- Does the technical framework result in a strong, error-free performance of the website?
It is best if your website meets all the technical requirements.
It's best if your website fulfils all these points and convinces across the board. Contrary to what some politicians think, the internet is no longer "new territory" for the majority of people. Technical sloppiness is not only punished by the Google algorithm, but also by the human user. Therefore: On your summerSEO holiday, you must move safely from A to B!
Your website has a heading that belongs as "H1". Further headings then follow the same pattern, especially the use of "H2" and "H3 headings" is important. Having keywords at least in some and the H1 is definitely not wrong. Make sure that the structure makes sense, because the algorithm can read that. H3 headings are always subheadings of H2 headings, which in turn are subheadings of the main H1 heading.
The meta information is not located directly in the text on your website, but at the top of the browser title (meta title) or as a small preview in the search results pages (meta description). Your main keyword should be found in both. Also, make sure that the length is correct. The meta title should have no more than 55 to 58 characters, the meta description around 120 to 175 characters. Both must also be meaningful, especially the meta description should tell the user in advance what to expect on the page.
Let URLs speak to your visitors! In Joomla, the "search engine friendly URL" function supports you in this. In practice, this means that you can tell from the URL where the visitor is at the moment. In a shop, for example, first the category, then possibly a sub-category and then the product name appears. Infinitely long URLs with criss-crossing characters and numbers, on the other hand, do not speak: they are to be avoided!
The first thing you do when you rent a car for your holidays is to adjust the seat and the rear-view mirror: So there's no reason not to do this for your website's summer SEO. Don't be afraid of pages that scroll - users have long been used to this, not least thanks to features such as infinite scrolling on mobile devices. Users should not have to make countless clicks to get to their destination.
Open Graph data, for example, ensures that the correct content is displayed when someone links to the page on social networks like Facebook. It doesn't matter if you're not active there yourself. Structured data, rich snippets and the like can increase the likelihood that your website will be delivered for certain search queries, for example when the user enters a specific question. Of course, this immediately increases the authority of the website and also delivers valuable traffic. Of course: Joomla also supports you here!
The next step in the summer SEO journey is to check in: after all, Google and Co. should know about you and your website.