Not only do you fit more things into a properly packed suitcase, you also find them faster. It's the same with your website: well-structured, coherently designed and with content that offers real added value and is geared to your target group, you lay the foundation for a successful site with strong rankings.
What the travel guide is for a city trip, digitally or as a small booklet, the page structure is for your website. Good content that offers added value and picks up the reader is indispensable - but it also needs to be integrated into the website in a well thought-out way. Just as the travel guide leads you through the sights and locations of the city on your summerSEO trip, the page structure symbolically holds your visitor's hand: and not least ensures that he or she doesn't get lost and miss out on the best!
Our cheatsheet: take a closer look:
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High-quality content that knows how to pick up the reader is the crown jewel of your website - of any website, actually. It is the content that not only adds value to the user, answers their questions, concerns and wishes or informs them, it is also a crucial criterion for strong SEO rankings.
Make sure you have the right content in place.
So make sure you know what moves your target group. What drives them, what questions do they want answered, how should they be presented visually? You should already be aware that your website does not stand still. Even if the summer holiday unfortunately comes to an end, the summer SEO is a permanent affair. Your website will grow over the months and years, bring new content to the man or woman and serve other related subject areas. Your site structure should be conceptualised in an agile way from the start so that it can be flexibly expanded.
If the written word is not your forte or you already have your hands full, you need a copywriter who will take over the text creation according to your specifications and wishes. This creates free time in your calendar, or rather time that you can invest in your core business and its tasks.
There are no limits to your creativity? Fine, that will still serve you well in content conception and creation. But there are also some "golden rules" that have proven their worth.
The eye reads and eats: Make sure you use meaningful headlines and subheadlines that capture the attention and at the same time give a preview of what you are about. Images, videos and the like liven up the website and ensure that the user does not embark on a journey into a (textual) desert.
Make sure that the customer is the focus. Don't "just" be a salesperson, but introduce the customer to your philosophy, the company values and the added values behind your offer. You want to show the reader why your offer will save them time, earn them money, earn them recognition or make their everyday life easier.
Build the page in a well thought-out way: Call-to-action elements at the end, the service and its benefits further up as an introductory added value. Try to structure it in such a way that dreams and desires are awakened: How nice would it be for your reader to save an hour of time every day from now on or to increase sales sustainably with your product?
If your company is not a world-famous brand, you owe it to them to build up trust. Work with seals, certificates, testimonials, memberships and don't hide behind a "faceless" website. This is how a foundation of trust is built.
... or take unusual things with you on your travels. What we mean by that is: don't rely on just one type of content. Does a questionnaire fit your offer? Why not offer it for download? Does your target group respond to podcasts? Then try it out. There are plenty of opportunities like this. These new paths are no less exciting than your summer trip - because what's new is also an adventure. And that is just as interesting for the user as your summer holiday is for you.
Before you book a hotel, you check the reviews on Booking, before you go to a restaurant, you check the reviews on Tripadvisor: quality is measurable and verifiable - with the world of numbers. High-quality content that is fun and informative for readers increases the time they spend on the website, which also has a positive effect on your summer SEO. A well thought-out page structure improves click depth, which also has a positive effect on rankings.
Any questions?
How can I test what is better received?
Experiment with A/B field tests, for example by delivering different content in alternation. This way you can check which content your target group reacts positively to.
How can I test which content is better received?
How can I improve the readability of content?
Choose fonts that are easy to read, use formatting to create visual highlights, break up texts with bulleted lists and use enough paragraphs.
In order for your content to come across really well, the technical aspects must also be right. Your summerSEO holiday journey continues with technical, structural basics and accessibility.
